You’ve probably heard of the term sitemap before, but do you really know what it means? The more pages are indexed on your site, the higher you rank in search results. When used correctly, a sitemap can improve your website’s user experience and even increase its conversion rate. User experience of your website User experience is how a person feels when interacting with your website. Creating a positive UX is essential if you want people to keep coming back to your site. A good user experience helps people navigate the pages more easily and understand what they can do on the site. A poor user experience makes it difficult for users to find what they are looking for and will result in them leaving quickly without spending any time on your site at all. Why does navigation matter? Every Queenstown SEO agency knows that websites are becoming increasingly complex, with more pages and more content being added all the time. This can make it difficult for visitors to find what they’re looking for, and even more difficult for search engines to index your site properly. Navigation is vital to help people find their way around your website, which in turn helps you rank higher in search engine results. A sitemap is an effective way to communicate the navigation structure of your website to both humans and bots, so that visitors don’t get lost on the site and Google knows where everything is located. What is a sitemap.xml? A sitemap is an XML file that contains all the important pages on your website. It’s used by search engines to crawl and index your site. With a sitemap, you’ll be able to customize how often search engines visit your pages, which will help you make sure they visit each page at least once every few months. In order to create one, go to Google Search Console and add or edit the appropriate files in “Sitemaps”. Types of maps There are generally three types of sitemaps: XML, HTML, and ROR. XML sitemaps are created to help search engines index your website. HTML sitemaps...
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