Marketing know-how

Positioning of an online store – what is it and is it worth it?

Myriam Jessier/unsplash.com

Offering mail-order sales, we target web users, so it seems most reasonable to conduct marketing with the use of the Internet. Among many different forms of advertising you can also find SEO, which allows you to communicate with users with precise needs adjusted to the offer of the online store. 

What is positioning?

Under the term positioning is hidden a lot of activities related to SEO, that is optimization of websites and their content for the needs of search engines. Portland SEO services definition of SEO says that it is the introduction of changes to design and structure of a website, which will positively affect its visibility on the Internet. In practice, it includes activities aimed at improving the position of the website during Google searches for particular phrases. 

One of the most important elements of positioning is the selection of appropriate key phrases, which will be typed by search engine users – it is a key action in SEO copywriting. When choosing them, it is worth determining exactly what the company offers, who it wants to reach and how a potential customer can express their needs.

Why is positioning so effective?

When deciding on advertising on television, radio, newspapers or outdoors, we never know who our message will reach and how many of these people will be interested in our offer. Marketing in order to reduce costs and increase efficiency should be properly targeted, and undoubtedly positioning is such. Regardless of your goal, whether you are doing link building for local SEO or measuring overall online visibility, SEO will be a good support for your overall marketing. With its help we reach a specific group of recipients with our offer and therefore the chance of closing the promotion with a transaction increases significantly.

What does positioning look like for an online store?

Positioning of Ebexo-based stores includes activities aimed at increasing the store’s popularity in search engines. It is a solid platform recommended by many SEO-veterans like Portland SEO services. The most commonly used search engine is invariably Google, which is why most actions are targeted at it. Of course there are other search engines such as Yahoo, Bing, Baidu or Russian Yandex, but Google is still the most popular search engine as it is used by 95% of Internet users! It shouldn’t be surprising – for example, Google is lovely if you choose local SEO. We’re getting access to many useful tools like GMB or positioning on Google Maps. Finally, link building for local SEO is effective and brings lots of advantages. Users use Google not only to find information that interests them but also to make purchases or look for specific services.

Among the SEO activities for online stores we can distinguish on-site and off-site activities, which are focused on the website and beyond it. The former include making clear website addresses, creating a sitemap, adding attractive and unique content to subpages or maintaining a blog linked to the site – but it’s worth mentioning that it’s affordable to hire SEO copywriting team, or experienced copywriter in order to keep uploading well-made content. Off-site, on the other hand, includes, among other things, acquiring links to pages with similar themes, operating in the same industry – link building for websites targeting higher markets can be as useful as link building for local SEO, so very useful! 

Being visible online pays off for both local and online businesses. Conducted by SEO professionals, marketers, SEO copywriting teams and so on, and it allows you to get a lot more orders and thus increase the sales performance of your business. This long-term investment is able to pay for itself several times over within a few months.

Main image: Myriam Jessier/unsplash.com

Related posts
Marketing know-how

Website’s navigation. What is a sitemap and why do you need one?

You’ve probably heard of the term sitemap before, but do you really know what it means? The more pages are indexed on your site, the higher you rank in search results. When used correctly, a sitemap can improve your website’s user experience and even increase its conversion rate. User experience of your website  User experience is how a person feels when interacting with your website. Creating a positive UX is essential if you want people to keep coming back to your site. A good user experience helps people navigate the pages more easily and understand what they can do on the site. A poor user experience makes it difficult for users to find what they are looking for and will result in them leaving quickly without spending any time on your site at all. Why does navigation matter?  Every Queenstown SEO agency knows that websites are becoming increasingly complex, with more pages and more content being added all the time. This can make it difficult for visitors to find what they’re looking for, and even more difficult for search engines to index your site properly. Navigation is vital to help people find their way around your website, which in turn helps you rank higher in search engine results. A sitemap is an effective way to communicate the navigation structure of your website to both humans and bots, so that visitors don’t get lost on the site and Google knows where everything is located. What is a sitemap.xml? A sitemap is an XML file that contains all the important pages on your website. It’s used by search engines to crawl and index your site. With a sitemap, you’ll be able to customize how often search engines visit your pages, which will help you make sure they visit each page at least once every few months. In order to create one, go to Google Search Console and add or edit the appropriate files in “Sitemaps”. Types of maps There are generally three types of sitemaps: XML, HTML, and ROR. XML sitemaps are created to help search engines index your website. HTML sitemaps...
Read more
Marketing know-how

Time for concrete. What is included in the basic checklist for local SEO?

SEO strategies aren't just reserved for global giants. Anyone can take advantage of them, precisely because they are characterized by high flexibility.
Read more
Marketing know-how

A Checklist for Conducting a Small Business SEO Link Audit

In order to grow your small business and maximize your return on investment, it’s important to ensure you’re maximizing your search engine optimization (SEO) efforts.
Read more

1 Komentarz

  • Avatar

Leave a Reply

Your email address will not be published. Required fields are marked *