Marketing know-how

Organization is the key to success. How to choose your SEO agency?

When you decide that your website needs to be ranking better in search results, the next step is to hire an SEO agency to handle the bulk of the work. However, not all agencies are created equal, and some may not have your best interests at heart, so it’s important to choose carefully when you’re making your decision about what company to hire. Here are five questions you should ask any potential company before deciding whether or not they’re right for you.

5 questions to start your research with

What are your previous achievements?

Your potential agency should be able to show you a good track record of their previous achievements. Ask them for examples of clients they’ve helped in the past, and what kind of results they achieved. A reputable agency will have no problem sharing this information with you. Do they have any case studies? These should be available on their website, and if not, they should be able to provide them upon request. If your potential agency doesn’t seem keen on providing these then it’s probably best to find one that is. 

What do you charge for this service?

The price can vary greatly depending on the size of your business, your website, and the competition in your industry. If you’re just starting out, you may be able to get away with paying less. But if you have a large website or are in a highly competitive industry, you may need to spend more. Also keep in mind that prices vary by city, for example London SEO expert will be more expensive than Newcastle SEO expert.

Will you be working full-time on my account?

You want to make sure that the agency you’re hiring has the bandwidth to devote to your account. After all, you’re paying for their time and expertise. Ask them how many clients they have and how many people will be working on your account. If they have too many clients, your account may not get the attention it deserves.

Can I see your results and reports?

This is one of the most important questions you can ask, as it will help you gauge whether or not the agency is actually delivering on their promises. If they can’t show you results, it’s likely because they don’t have any, so move on. Also remember that you can monitor the effectiveness of the agency’s activities based on these results – it’s always a good idea to keep your finger on the pulse. Also, find out what time the strategy will be divided into so that you know when the most important changes are taking place.

How long will it take to achieve top rankings?

There’s no simple answer to this question. The amount of time it takes to achieve top rankings depends on a number of factors, including the competitiveness of your industry, the quality of your website, and the keywords you’re targeting. However, a good SEO agency should be able to give you a general timeline for when you can expect to see results. After all, it’s all about your money.


Organization – it is the most important thing. Working with a good SEO agency will structure your work, and thanks to the high competence of experts, you will be sure of success. In addition, you will save a huge amount of time that you will be able to spend on other activities. 

The choice of a competent SEO agency depends on many factors: its location, specialization, cost, etc. You can choose among many agencies based on recommendations from friends or colleagues or ask for their advice.

Main photo: Austin Distel/

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